Shaktiman
Shaktiman Equipments Pvt Ltd, a leader in energy and air engineering solutions, has been a trusted name in Tamil Nadu and Pondicherry for over 25 years. As an authorized distributor of ELGi Equipments Ltd, Shaktiman specializes in offering state-of-the-art diesel generators and air compressors tailored to meet diverse industrial requirements. This case study highlights how Shaktiman’s expertise transformed the operations of a prominent manufacturing client in Chennai by addressing power and compressed air inefficiencies.
Problem We Found
A detailed analysis of the website uncovered several key issues that were limiting online visibility, reducing user engagement, and affecting lead generation, highlighting the need for a full-scale website revamp. The audit identified an outdated site structure, poorly optimized content, and significant technical SEO gaps that hindered search engine performance.
Previous SEO efforts had relied on black hat techniques, including keyword stuffing and irrelevant backlinks, which led to Google penalties after the 2013 algorithm update. Additionally, the migration from HTML to WordPress in 2015 was poorly executed. Missing 301 redirects caused broken links, further reducing search visibility and harming the user experience.
Optimization Statistics
Content weaknesses were also evident. The homepage overstuffed keywords unnaturally, while internal pages contained thin, low-value content that failed to engage visitors or drive conversions. Structural challenges, such as confusing navigation and the absence of high-quality backlinks, further limited the site’s authority and credibility in search engines.
These combined issues resulted in low website traffic, poor user engagement metrics, and missed conversion opportunities. Addressing these challenges through a strategic website overhaul was essential to restore site performance, enhance the user experience, and strengthen the brand’s online presence in a competitive digital landscape.
This comprehensive transformation laid the foundation for long-term digital growth, ensuring sustainable visibility and stronger audience engagement.
What We Did
We implemented a comprehensive website revamp for Shaktiman to enhance online visibility, user engagement, and search engine performance.Our strategy included keyword optimization across all pages to boost Google rankings, content revamp to engage visitors, and blog optimization to align with industry trends and user intent.
We also migrated the website to a faster, more efficient server to improve site speed and overall performance. To strengthen Shaktiman’s digital presence, we developed a robust content marketing strategy, which involved updating existing blogs using SEO best practices, removing over 70 low-quality articles, and creating new, in-depth blogs exceeding 1,500 words to establish authority in the crane manufacturing sector.
Regular website maintenance, including plugin optimization, PHP upgrades, and comment management, was also implemented to ensure seamless performance. Additionally, we focused on quality link building to enhance domain authority and maintained an active social media presence to drive traffic and audience engagement.This holistic approach positioned Shaktiman as a leading digital authority in the crane manufacturing industry.
Website Revamp and Migration
In January 2023, we revamped Shaktiman’s website, adhering to Google’s latest algorithm and website migration guidelines. We upgraded their hosting from shared to a VPS server, providing dedicated resources for faster loading speeds and enhanced performance. To align with Shaktiman’s brand identity, we selected a fresh, professional theme that resonated with their vision. The client approved all our recommendations, and we successfully launched the revamped website with all the proposed changes within just one month.
Results & Statistics
After revamping Shaktiman’s website and implementing recommended changes, we saw a significant increase in traffic and inquiries, leading to higher lead generation and user engagement. The new design, enhanced user experience, and optimized content helped attract more visitors and convert them into leads. As of December 2024, the site now attracts over 50,000 monthly visitors and receives 300+ inquiries via the contact form. Additionally, we see a steady increase of 1,500 new visitors each month, highlighting the growing interest in Shaktiman’s offerings and the success of the strategies implemented.
Here are some key statistics to illustrate the results:
- 2,500+ live backlinks from 150+ referring domains
- 300+ ranking keywords
- 18,000 new visitors to the site each month
- 12x increase in website traffic over the past 24 months
These results demonstrate the success of our strategy in boosting Shaktiman’s online visibility and lead generation.
