balaji Medfurn
About The Client
Balaji Medfurn is a leading manufacturer and supplier of premium hospital furniture and medical equipment across South India. With over two decades of experience, the company serves a wide range of healthcare institutions including hospitals, clinics, diagnostic centers, and laboratories. Their product portfolio includes ICU beds, examination tables, ward care furniture, and custom modular medical furnishings designed to meet global healthcare standards.
Challenges Faced
An outdated website lacking clarity and modern design standards.
Poor visibility in search engines for high-intent keywords related to hospital furniture.
Low lead inflow and limited online engagement from healthcare procurement teams.
Minimal content strategy, resulting in poor domain authority in the medical furniture niche.
High-level Results Achieved:
Objectives
- Improve search engine rankings for commercial keywords like “ICU bed manufacturer,” “hospital furniture India,” and “medical examination tables.”
- Increase organic traffic and generate consistent, high-quality B2B inquiries.
- Strengthen Balaji Medfurn’s authority as a trusted supplier in the healthcare infrastructure space.
- Make the site more responsive, informative, and aligned with medical buyer needs.
Problems We Found
A digital audit of Balaji Medfurn’s site revealed multiple friction points in UX, technical SEO, and content relevance:
A detailed audit revealed the following issues:
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Non-mobile-friendly layout with poor page speed and outdated design.
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Product pages missing metadata, alt tags, and keyword-focused content.
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Lack of structured data and internal linking to support SEO.
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Absence of case studies, certifications, or educational resources to instill trust.
Solution: A complete website overhaul, focusing on ethical SEO strategies, quality content, and improved site structure, was critical to restoring our digital presence and aligning it with their market leadership.
Results: Balaji is now positioned for sustained growth, with a robust online foundation reflecting its industry dominance.
What We Did
We proposed a comprehensive website revamp for Balaji, which included: Optimizing keywords to improve search engine visibility. Revamping content and enhancing user engagement through strategic content marketing. Modifying blogs to align with industry trends and user intent. Migrating the website to a more efficient server for better speed and performance.
Our Recommendations to revamp Balaji's digital presence, we proposed a comprehensive strategy that included:
Content Marketing: Developing a strong content strategy to engage users and enhance website value.
Keyword Optimization: Refining keyword usage on every page for improved search engine rankings.
Blog Optimization: Updating existing blogs using SEO best practices, such as Yoast plugin recommendations, to boost performance.
Content Clean-Up: Removing over 70 low-quality blogs to improve overall content quality. – New Blog Creation: Adding in-depth, high-quality blogs exceeding 1,500 words to provide value and authority.
Website Maintenance: Regular updates, including plugin optimization, responding to comments, and PHP upgrades for better site performance.
Quality Link Building: Establishing credible backlinks to improve domain authority and search rankings.
Social Media Management: Maintaining an active presence on key social platforms to engage audiences and drive traffic. This holistic approach aimed to position as a digital leader in the crane manufacturing industry.
Website Revamp and Migration
In March 2024, we initiated a full technical and on-page SEO revamp without overhauling the website design. We improved page load times by 40%, reduced bounce rates, and ensured full mobile optimization. All technical issues—such as missing meta tags, crawl depth, and broken links—were resolved. Structured data and improved internal linking created a crawl-friendly site architecture.
Results & Statistics
By September 2024, Balaji Medfurn saw measurable growth across all KPIs:
Organic traffic tripled from 3,200 to 9,800 monthly visitors
Monthly inquiries increased by 180%, from 12 to 34 qualified leads.Ranked Top 5 on Google for 10+ commercial keywords, including “hospital furniture suppliers India” and “ICU bed price manufacturer”
Average session time increased by 45%, indicating better engagement. Added 8 new client partnerships through inbound web leads
Effective SEO Ranking Tips
We followed a structured 3-tier process to improve rankings and conversions:
Applied ethical SEO techniques to align content with search intent.
Resolved technical issues to improve crawlability and site performance.
Built domain authority through consistent blogging and medical industry backlinks.
How We Achieved These Results?
At Balaji med furn, we are dedicated to fulfilling our clients’ digital needs. We guide and support our clients in harnessing the power of the internet to grow their businesses. By utilizing the latest SEO techniques and digital marketing strategies, we help boost their digital presence and generate valuable leads. To ensure a streamlined and efficient process, we follow a three-pronged strategy: managing content, optimizing SEO ranking, and focusing on website design & development.
Effective SEO Ranking Tips
We focused on client satisfaction by delivering a comprehensive digital strategy, including:
SEO Optimization with keyword research to improve rankings and drive traffic.
Content Management to enhance engagement and visibility.
Website Redesign for a fresh, user-friendly experience.
Social Media Management to boost brand presence and drive traffic.
This holistic approach resulted in significant growth in traffic, inquiries, and leads for Balaji med furn. We maintain regular communication with Balaji med furn to keep them informed about progress and updates. Our teams work in close collaboration to deliver the best results, ensuring that Balaji med furn’s digital presence continues to support and enhance their business growth.
Get in Touch
Have questions or ready to start your next project? Reach out to us!
+91 8925510691, +91 9840069101
Industries We Serve
Health Care
Real Estate
E- Commerce
Manufacturing
Fashion and Salon
Tours and Travels
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Get in Touch
Have questions or ready to start your next project? Reach out to us!
+91 8925510691, +91 9840069101