K2Cranes
About The Client
K2 Cranes & Components Pvt. Ltd., Chennai, established in the year 2008 with the vision to be a “World Class Crane manufacturer with Top Class Support”. Thanks to our customers for the continuous support and patronage K2 Cranes is now the “Largest EOT Crane Manufacturers Builder in SOUTH INDIA”. The 2000+ K2 Cranes Presence Pan INDIA and exports to Middle East, Africa, SriLanka., is a testimonial to our commitment and dedication in the field of cranes and components.
Key Strategies Implemented:
- Conducted thorough keyword research for high-value terms.
- Optimized on-page content and technical aspects of the website.
- Developed targeted content to engage both local and national audiences.
- Launched a Google Ads campaign to drive paid traffic alongside organic strategies.
High-level Results Achieved:
- Significant improvements in organic search rankings.
- Increased website traffic and lead generation.
- Enhanced Google Ads performance, driving higher ROI.
Problems We Found
Analysis revealed outdated structure, poorly optimized content, and technical SEO gaps, limiting visibility and lead generation, prompting a needed website revamp
A detailed audit revealed the following issues:
- Black Hat SEO Practices: Previous SEO efforts relied on unethical techniques like keyword stuffing and irrelevant backlinks, leading to penalties after a 2013 Google algorithm update.
- Poor Website Migration: The 2015 transition from HTML to WordPress lacked proper 301 redirects, causing broken links and reduced visibility.
- Content Deficiencies: Over 10 above keywords were stuffed on the homepage, while thin, low-value content failed to engage users.
- Structural Issues: The site’s poor navigation and lack of high-quality backlinks hindered performance and credibility.
Solution: A complete website overhaul, focusing on ethical SEO strategies, quality content, and improved site structure, was critical to restoring K2Crane’s digital presence and aligning it with their market leadership.
Results: K2Crane is now positioned for sustained growth, with a robust online foundation reflecting its industry dominance.
What We Did
We proposed a comprehensive website revamp for K2Crane, which included: Optimizing keywords to improve search engine visibility. Revamping content and enhancing user engagement through strategic content marketing. Modifying blogs to align with industry trends and user intent. Migrating the website to a more efficient server for better speed and performance.
Our Recommendations to revamp K2Crane's digital presence, we proposed a comprehensive strategy that included:
Content Marketing: Developing a strong content strategy to engage users and enhance website value.
Keyword Optimization: Refining keyword usage on every page for improved search engine rankings.
Blog Optimization: Updating existing blogs using SEO best practices, such as Yoast plugin recommendations, to boost performance.
Content Clean-Up: Removing over 70 low-quality blogs to improve overall content quality. – New Blog Creation: Adding in-depth, high-quality blogs exceeding 1,500 words to provide value and authority.
Website Maintenance: Regular updates, including plugin optimization, responding to comments, and PHP upgrades for better site performance.
Quality Link Building: Establishing credible backlinks to improve domain authority and search rankings.
Social Media Management: Maintaining an active presence on key social platforms to engage audiences and drive traffic. This holistic approach aimed to position K2Crane as a digital leader in the crane manufacturing industry.
Website Revamp and Migration
In January 2023, we revamped K2Crane’s website, adhering to Google’s latest algorithm and website migration guidelines. We upgraded their hosting from shared to a VPS server, providing dedicated resources for faster loading speeds and enhanced performance. To align with K2Crane’s brand identity, we selected a fresh, professional theme that resonated with their vision. The client approved all our recommendations, and we successfully launched the revamped website with all the proposed changes within just one month.
Results & Statistics
Here are some key statistics to illustrate the results:
- 2,500+ live backlinks from 150+ referring domains
- 300+ ranking keywords
- 18,000 new visitors to the site each month
- 12x increase in website traffic over the past 24 months
These results demonstrate the success of our strategy in boosting K2Crane’s online visibility and lead generation.
How We Achieved These Results?
At K2Crane, we are dedicated to fulfilling our clients’ digital needs. We guide and support our clients in harnessing the power of the internet to grow their businesses. By utilizing the latest SEO techniques and digital marketing strategies, we help boost their digital presence and generate valuable leads. To ensure a streamlined and efficient process, we follow a three-pronged strategy: managing content, optimizing SEO ranking, and focusing on website design & development.
Effective SEO Ranking Tips
We focused on client satisfaction by delivering a comprehensive digital strategy, including:
SEO Optimization with keyword research to improve rankings and drive traffic.
Content Management to enhance engagement and visibility.
Website Redesign for a fresh, user-friendly experience.
Social Media Management to boost brand presence and drive traffic.
This holistic approach resulted in significant growth in traffic, inquiries, and leads for K2Crane. We maintain regular communication with K2Crane to keep them informed about progress and updates. Our teams work in close collaboration to deliver the best results, ensuring that K2Crane’s digital presence continues to support and enhance their business growth.
Get in Touch
Have questions or ready to start your next project? Reach out to us!
+91 8925510691, +91 9840069101