Steellink
About The Client
Steellink is a leading manufacturer and supplier of precision-engineered steel structures, serving construction, infrastructure, and heavy engineering projects across India. With a legacy of reliability and innovation, the company offers a wide range of products including structural beams, columns, pre-engineered buildings (PEBs), and custom fabrication solutions. Steellink is recognized for its commitment to quality, timely delivery, and technical excellence.
Challenges Faced
Outdated website built on an old CMS with slow performance and poor mobile responsiveness.
Low organic visibility with no significant rankings for industry-relevant keywords.
Inconsistent lead generation and no defined conversion funnel.
Minimal technical content and underutilized blog and social media channels.
High-level Results Achieved:
- Revamp the digital experience to reflect Steellink’s industrial leadership and innovation.
- Improve keyword rankings and organic traffic for terms like “ms angle dealers in chennai,” “MS Square Bar suppliers in chennai,” and “structural steel suppliers.”
- Build a content ecosystem that positions Steellink as a thought leader.
- Increase qualified lead flow and boost online engagement through SEO and SMM.
Problems We Found
A comprehensive digital audit revealed the following core issues. Analysis revealed outdated structure, poorly optimized content, and technical SEO gaps, limiting visibility and lead generation, prompting a needed website revamp
A detailed audit revealed the following issues:
Slow website with poor mobile UX and outdated structure.
Pages missing essential SEO elements like optimized metadata, alt text, and schema.
Sparse content across product and service pages.
Weak internal linking and no lead capture mechanisms like forms or CTAs.
Lack of strategic social media content to reinforce the brand narrative.
Results: We are now positioned for sustained growth, with a robust online foundation reflecting its industry dominance.
What We Did
Our Recommendations to revamp K2Crane's digital presence, we proposed a comprehensive strategy that included:
Our Strategy for Steellink’s Digital Growth Included:
Website Revamp & Optimization
Migrated to a faster server with responsive design.
Reorganized navigation to showcase Products, Industries Served, and Case Studies.
Integrated contact CTAs and enquiry forms across high-intent pages.
SEO Strategy
Conducted extensive keyword research in construction, fabrication, and steel manufacturing sectors.
Optimized meta titles, descriptions, URL slugs, and page headers.
Strengthened internal linking and implemented structured data for better indexing.
Website Revamp and Migration
we initiated a strategic overhaul of Steellink’s digital infrastructure to improve discoverability, speed, and user experience. The website was migrated to a performance-optimized server, ensuring faster load times and better mobile responsiveness. Without disrupting the live environment, we implemented technical upgrades, resolving crawl errors, fixing broken links, and optimizing core web vitals. Key structural improvements included clean navigation, improved internal linking, and schema markup, laying the foundation for long-term SEO growth and lead capture.
Results & Statistics
After optimizing Steellink’s digital presence with targeted SEO, strategic content, and performance enhancements, the brand experienced a substantial boost in both visibility and engagement. By April 2025, monthly website traffic exceeded 10,000 visitors, with over 200 qualified inquiries generated through product and service pages. The site now sees a consistent growth of 1,200+ new visitors each month, reflecting strong interest from infrastructure and construction firms and validating the effectiveness of the strategy.
Here are some key statistics to illustrate the results:
3× increase in monthly website traffic (from 3,500 to over 10,000 visitors)
200+ qualified inquiries generated monthly via revamped product and contact pages
Top-5 ranking for 15+ high-intent keywords in the steel and fabrication industry
60% improvement in page load speed, reducing bounce rates significantly
5 new long-form blogs driving sustained organic engagement and backlinks
1,200+ new visitors acquired monthly through organic and referral channels
These results demonstrate the success of our strategy in boosting our sites online visibility and lead generation.
How We Achieved These Results?
At Steellink, our goal was to bridge the gap between their strong offline reputation and a powerful digital presence. We applied advanced SEO techniques, industry-specific content marketing, and strategic web enhancements to boost discoverability and lead generation. By focusing on technical SEO, authoritative content, and consistent engagement, we built a scalable digital foundation tailored to the construction and heavy engineering space.
Effective SEO Ranking Tips
We focused on client satisfaction by delivering a comprehensive digital strategy, including:
Keyword-Driven Content: We conducted thorough research to target relevant, industry-specific keywords, ensuring content aligns with user intent and search trends.
Technical Excellence: On-page and technical SEO enhancements, including optimized metadata, schema markup, and improved site architecture, maximized crawlability and performance.
Consistent Content Creation: Regular publication of in-depth blog posts and case studies built topical authority and attracted high-quality backlinks.
Ethical Link Building: We secured authoritative backlinks from relevant industry directories and partners, strengthening domain authority and overall ranking.
Get in Touch
Have questions or ready to start your next project? Reach out to us!
+91 8925510691, +91 9840069101
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Get in Touch
Have questions or ready to start your next project? Reach out to us!
+91 8925510691, +91 9840069101