The Enzyme Planet
About The Client
Enzyme Planet is a pioneering biotech company specializing in enzyme-based solutions for industrial and environmental applications. Established in 2015, the company offers high-performance industrial enzymes and customized bioprocess consulting. Enzyme Planet serves diverse sectors including textiles, detergents, food processing, and wastewater treatment across South India.
Challenges Faced
- Low online engagement due to outdated website design and poor UX.
- Weak SEO performance with low search visibility in key enzyme and biotechnology keywords.
- Inadequate lead flow, with the site generating fewer than 10 qualified inquiries per month.
- Lack of technical content, hindering Enzyme Planet’s positioning as a thought leader.
Objectives
- Redesign the website for modern look, mobile responsiveness, and intuitive navigation.
- Improve search rankings for terms like “industrial enzymes,” “enzyme suppliers India,” and “biotech solutions.”
- Boost web traffic and lead volume.
- Create rich technical content to establish domain authority.
Problems We Found
Analysis revealed outdated structure, poorly optimized content, and technical SEO gaps, limiting visibility and lead generation, prompting a needed website revamp
A detailed audit revealed the following issues:
- A non-responsive site with slow loading times and high bounce rates.
- Pages missing proper meta tags, headings, and keyword optimization.
- Low-quality and sparse content, lacking technical depth.
- Poor internal linking and no blog/knowledge base to nurture leads.
Solution
A complete website overhaul, grounded in ethical SEO practices, high-quality content, and a streamlined site structure, was essential to strengthening Enzyme Planet’s digital presence. Our focus was on building topical authority, improving technical performance, and delivering a seamless user experience to convert environmentally conscious visitors into loyal customers.
Results
Enzyme Planet is now well-positioned for scalable growth, backed by a solid digital foundation that reflects its leadership in the natural cleaning solutions space. With increased organic visibility, optimized content, and steady lead generation, the brand is primed to expand its impact across both residential and commercial markets.
What We Did
To significantly enhance Enzyme Planet’s visibility and search engine performance, we implemented a results-driven SEO strategy meticulously tailored to the brand’s niche within the biotechnology sector and its target audience. Our approach prioritized impact and efficiency—rather than investing in a full-scale website redesign, we concentrated on optimizing the existing digital infrastructure.
Our Recommendations to revamp The enzyme digital presence, we proposed a comprehensive strategy that included:
-
Website Overhaul & Migration
- Migrated to a modern CMS with responsive, biotech-focused design.
- Optimized site speed and structured navigation for better UX.
-
SEO Strategy
- In-depth keyword research targeting enzyme and biotech industrial niches.
- On-page SEO optimization: meta tags, headings, alt-texts, URL structures.
-
Content Development
- Launched a technical blog series (1,200–1,500 words) — e.g., “Enzymes in Textile Processing,” “Wastewater Biocatalysts.”
- Developed detailed product pages explaining enzyme specifications and applications.
-
Technical SEO & Link Building
- Enhanced site architecture with structured schemas and internal linking.
- Secured backlinks from biotech directories, academic partners, and industry forums.
-
Lead Generation Enhancements
- Integrated downloadable resources (whitepapers, case briefings) gated via email.
- Implemented enquiry forms and enquiry chat features on all product pages.
SEO Revamp and Migration
In January 2024, we launched a full-scale SEO initiative for Enzyme Planet, aligning the site with Google’s latest ranking factors. Without a redesign, we optimized the existing site for speed, discoverability, and mobile performance.
A technical audit resolved crawl errors, slow scripts, missing meta tags, and broken links. We improved core web vitals, added structured data, and enhanced mobile responsiveness.
To ensure long-term SEO growth, we built a keyword-driven content hierarchy and strengthened internal linking—all implemented without disrupting the live site.
Results & Statistics
Within six months post-launch, we achieved:
- 3× increase in organic traffic (from 5,000 to 15,000 monthly visits)
- 200% rise in lead inquiries (from ~8 to 24 qualified leads/month)
- Top-3 ranking for 10+ targeted keywords (e.g., “industrial enzyme suppliers India”)
- 5 new technical blog posts generating sustained engagement
- 50% faster page load times, reducing bounce rate by 30%
How We Achieved These Results?
At Enzyme Planet, we are committed to helping our clients grow by building strong, search-friendly digital foundations. We guided their team in leveraging SEO to enhance visibility, engage eco-conscious customers, and generate consistent leads. By applying the latest search engine optimization techniques and content strategies, we maximized reach and authority. Our approach was built on three key pillars: content management, SEO performance, and ongoing technical refinement.
Effective SEO Ranking Tips
We followed a comprehensive three-tier approach:
- We used ethical SEO techniques and keyword strategies to boost Enzyme Planet’s rankings.
- Content was optimized for relevance, search intent, and user engagement.
- Technical SEO improvements enhanced site crawlability and performance.
- Consistent blog creation and link-building supported long-term visibility.
Get in Touch
Have questions or ready to start your next project? Reach out to us!
+91 8925510691, +91 9840069101
Industries We Serve
Health Care
Real Estate
E- Commerce
Manufacturing
Fashion and Salon
Tours and Travels
Copyright © 2025 PioneerEcorp. | Privacy Policy
Get in Touch
Have questions or ready to start your next project? Reach out to us!
+91 8925510691, +91 9840069101