K2Cranes
Problem We Found
A comprehensive SEO audit of the website revealed several critical issues that were limiting online visibility, reducing user engagement, and impacting lead generation. The findings pointed to an outdated site structure, poorly optimized content, and major technical SEO gaps, highlighting the urgent need for a complete website revamp.
Previous optimization attempts had relied on black hat SEO practices, including keyword stuffing and irrelevant backlinks, which led to Google penalties after the 2013 algorithm update. In addition, the 2015 website migration from HTML to WordPress was poorly executed, missing essential 301 redirects that resulted in broken links and further reduced search visibility.
Optimization Statistics
The content strategy also displayed significant weaknesses. The homepage contained over 10 overused keywords, making it appear spammy and unnatural, while many internal pages featured thin, low-value content that failed to attract or retain users. These content gaps prevented the site from delivering meaningful engagement or driving conversions.
From a structural perspective, poor navigation design and the absence of high-quality backlinks further weakened the site’s authority and credibility in search engines. Together, these issues led to low website traffic, poor engagement metrics, and missed conversion opportunities.
This analysis emphasized the necessity for a strategic website overhaul to restore performance, enhance the user experience, and strengthen the brand’s online presence in a highly competitive digital landscape.
What We Did
We carried out a comprehensive website revamp for K2Crane to enhance search engine visibility, user engagement, and overall performance. Our strategy included keyword optimization across major pages, a complete content revamp for better readability, and blog optimization aligned with industry trends and user intent.
To boost performance, we migrated the website to a faster server for improved speed and stability. We also developed a robust content marketing strategy, updating blogs using SEO best practices and Yoast plugin recommendations, while removing over 70 low-quality posts. New, in-depth blogs exceeding 1,500 words were created to strengthen authority in the crane manufacturing industry.
Ongoing website maintenance, including plugin updates, PHP upgrades, and comment management, ensured seamless operation. Additionally, our quality link-building and social media management efforts improved domain authority and traffic, positioning K2Crane as a leading digital presence in its sector
Website Revamp and Migration
In January 2023, we revamped K2Crane’s website, adhering to Google’s latest algorithm and website migration guidelines. We upgraded their hosting from shared to a VPS server, providing dedicated resources for faster loading speeds and enhanced performance. To align with K2Crane’s brand identity, we selected a fresh, professional theme that resonated with their vision. The client approved all our recommendations, and we successfully launched the revamped website with all the proposed changes within just one month.
Results & Statistics
After revamping K2Crane’s website and implementing recommended changes, we saw a significant increase in traffic and inquiries, leading to higher lead generation and user engagement. The new design, enhanced user experience, and optimized content helped attract more visitors and convert them into leads. As of December 2024, the site now attracts over 50,000 monthly visitors and receives 300+ inquiries via the contact form. Additionally, we see a steady increase of 1,500 new visitors each month, highlighting the growing interest in K2Crane’s offerings and the success of the strategies implemented.
Here are some key statistics to illustrate the results:
- 2,500+ live backlinks from 150+ referring domains
- 300+ ranking keywords
- 18,000 new visitors to the site each month
- 12x increase in website traffic over the past 24 months
These results demonstrate the success of our strategy in boosting K2Crane’s online visibility and lead generation.
