25Apr2024

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Tag: social media content strategy

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Best Social Media Content Strategy Plans for FMCG Companies

FMCG companies include foods, beverages, soaps, shampoos, pastes, oils, etc., Which we use daily in our daily life. FMCG stands for Fast-Moving Consumer Goods products. FMCG is offering at reasonably low prices. According to the IBEF report, the FMCG market reached 56.8 billion people. The urban segment contributed 65% whereas rural India contributed more than 35%.In this article, we will see the best social media content strategy plans in social media to promote FMCG companies.

Social media content strategy plans for FMCG companies:

 Social media has many advantages and disadvantages depending on how we use it. In this way, through Social Media, We Immediately and Easily get our daily use items. By leveraging FMCG brand social media. FMCG brands are increasing their Number of customers by using Social Media, Definitely This makes their brand market known to everyone. Companies like Nestlé, dove, and Colgate-Palmolive are using FMCG companies to promote their brand and attract customers using social media so that their brand is highly leveraged. Constantly engaging their consumers through Instagram, Facebook, Twitter, WhatsApp, etc. Using a variety of platforms to attract customers to buy their products.

These are the 10 Best Social media content strategy  plans for FMCG Companies to Follow:

  1. ENGAGE THROUGH INSTAGRAM STORIES
  2. PERSONAL MESSAGE TO CUSTOMERS
  3. ENCOURAGE THROUGH BRAND POST AND MENTION
  4. TO CHOOSE THE CORRECT PLATFORMS
  5. INSTAGRAM LIVE 
  6. MAKE USE OF INFLUENCERS
  7. SELLING THROUGH SOCIAL MEDIA
  8. CREATE GROUPS 
  9. TO CREATE CONTENT FOR SOCIAL MEDIA
  10. TO CREATE  VIDEOS

ENGAGE THROUGH INSTAGRAM STORIES :

ENGAGE THROUGH INSTAGRAM STORIES

Nowadays Most people are using Instagram. It is a platform that everyone knows From young to old. Advertising FMCG products through Instagram stories attracts more customers. Social media stories that encourage tapping the creativity of the brand and promoting your product. It also has provisions for adding links and tagging pages helping FMCG brands to gain more traction. By using social media stories, the number of customers increases to a great extent again. Social media content strategy helps to promote the FMCG company.

PERSONAL MESSAGE TO CUSTOMERS: 

PERSONAL MESSAGE TO CUSTOMERS

They get to know FMCG products through personal messaging with customers on social media. Brand personalized messages without generalizing them.

ENCOURAGE THROUGH BRAND POST AND MENTION :

ENCOURAGE THROUGH BRAND POST AND MENTION

To reshare the brand details through social media posts. FMCG brand is known by everyone making pictures and posting content on Instagram and Facebook to attract people.50% of people can see it by mentioning it in the posts. Instagram & Facebook has been a classic example and their social media page has been loved by all.

TO CHOOSE THE CORRECT PLATFORMS :

TO CHOOSE THE CORRECT PLATFORMS

Choosing the right social media platform should be the platform that people use the most. For example, you can attract more customers by using social media, Instagram, and WhatsApp.

INSTAGRAM LIVE :


INSTAGRAM LIVE

Obviously, To advertise products on Instagram you need to create an id and then by posting live through it all over people can see your advertisement and product information so that you can promote your brand marketing.

MAKE USE OF INFLUENCERS:

MAKE USE OF INFLUENCERS

Onboarding social media influencers promotes brand marketing to a larger Audience.80% of consumers use FMCG brands through advertising through influencers who are famous on social media and people who follow them .Use influencers it is the best Social media content strategy to promote the FMCG company.

SELLING THROUGH SOCIAL MEDIA:

SELLING THROUGH SOCIAL MEDIA

People want to buy those products after seeing the ads on social media. Then FMCG brands can generate more customer merch by selling on social media like  Facebook and Instagram.

CREATE GROUPS :


CREATE GROUPS

By opening a group on social media and sharing its brand information, the number of customers Increases.  However It will help to promote FMCG brands.

TO CREATE CONTENT FOR SOCIAL MEDIA:

TO CREATE CONTENT FOR SOCIAL MEDIA

By writing and posting content articles on social media in order to attract people, people know the benefits of FMCG brand products, how to order, etc. Meanwhile, By writing relevant content on social media, FMCG companies can promote their brand.

TO CREATE  VIDEOS:

TO CREATE  VIDEOS

By creating videos during festivals and putting our products through advertisements, people are getting more exposure. For example, Diwali Times animated firecrackers, and our producers with details of offers and low prices attract the general public.

In Conclusion:

There are many brands in FMCG, all of them promote their brand through social media. In this article we have told 10 best ways to promote FMCG companies on social media. All of these are very useful. These are the best Social media content strategy plans for FMCG companies.