S.S.Rajamouli is a Famous filmmaker and gem of Indian movies. Drastically given mega-hit commercial films of all time. Everyone says he is the best filmmaker. No one has noted that he is the best marketer.
Yup! He is. He had done 11 movies. But the turning point of his life was Magadheera. A Romance comes action movie in Telugu was released in 2009.
Magadheera is an industry hit and Warriors-based fantasy action film. The movie has received a tremendous response from the Telugu people & Year after it gets positive reviews among audiences all over India. Though he gave an industrial hit movie Magadheera, he had chosen the second-tier actor (Sunil Varma) for Maryada Ramanna, a super hit movie. This film was remade in various Indian languages, with successful reviews.
1. EEGA – The Ultimate Revenge Story
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In 2012 Rajamouli’s Eega release was pan-Indian and became a blockbuster movie of the year. K V Vijayendra Prasad once joked in the 1990s to Rajamouli about the concept of fly revenge against a human and later made a movie.
Note: Every Digital marketing agency should know how to “Develop the Idea” from Rajamouli
So what was specially done by Rajamouli? The Rajamouli Marketing Strategies is to create hype and use a different word like Ultimate revenge against a human. From the trailer itself, a story has been told by the Eega team. The people have never seen a fly taking revenge against humans and it is new to Indian films. That particular word fly taking revenge makes more expectation on the story.
2. Bahubali The Beginning
SS Rajamouli announced a period film but you all know many periodic films end in disaster. So how to connect pan India & how it’s possible.
Telugu industry is the big industry in India and Tamil holds the second position so, The character in Bahubali has chosen from both Tamil and Telugu artists, for example, Sathya Raj from Tamil industry as Kattappa, Ramya Krishnan every one of that movies were done because it is rajamouli film and he has taken that film to the world level. The film was made on a budget of ₹180 And a box office collection of ₹650 crores.
So what is the marketing strategy he did? Why did Kattappa kill Bhaubali? The question was a wonderful tactic to keep the interest active in the second part and people were interested in revealing the truth: why did Kattapa kill Bahubali? The Bhabhi teams remain the hipe and keep the suspense for two years.
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In twitter #WKKB these hashtags keep on trending when any update comes for the Bahubali crew. They keep promoting the movie on Buscuite cover, paste cover, T-shirt and others want of people. For the online users, he promotes his movie in Video Ads and for offline Television ads . Mainly satellite rights were given to the famous channel where the people were mostly engaged on.
3. Bahubali 2 The conclusion
Director S S Rajamouli revisits the fans during Bahubali 2 The Conclusion. Fans jokes about why Kattappa killed Bahubali? So they don’t have the patients. This Movie had a tremendous response after bahubali 1 and Why kattappa killed bhaubali is one of the best Rajamouli Marketing Strategies because creating an expectation among the movie is not possible.
Bahubali 2 The conclusion beats all old box office collection records and sets a benchmark in the Indian film industry has screened above 6500 in India. World cinema lovers appreciate that movie. That one word Why did kattapa kill Bahubali?That word is fixed in every person’s mind.
Branding is important in every industry whether it is cinema or any business you do. You want to brand your product to people and make it easy to fix on everyone’s mind.
In India, If the movie is from the north it can’t connect with the south audience and if the movie comes from the south it can’t connect north. Both have different cultures. To connect the movie with the audience is difficult.
4. RRR – Rise Roar Revolt
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What does Rajamouli do apart from the pre-release event?
Every pan-Indian movie wants to market their movie worldwide, go for it and attend the pre-release function.
The RRR itself is a brand because three-pillar are joining hands in that movie Rajamouli, Ramcharan, JR Ntr, and the story is based on a freedom fighter (periodic film).
In recent times biggy budget movies like Marakkar Lion of the Arabian Sea and Sye Raa Narasimha Reddy were the biggest disasters.
Rajamouli itself is a brand most cinema lovers come only for that man and the director’s job is to connect with the audience after they saw the movie.
But he did it before the movie itself, nothing but a Koelae Koelae song. It’s a tribute to all freedom fighters all over India and the RRR team had particularly taken each leader from each state.
They deserve respect from each and every person in India. Now every citizen of India is ready to watch that film. The team marketed the word Unity.